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NBA: All-Star snubs may be painful for some blue-chip players … but it’s also great business for the league


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Guard Devin Booker (averaging 27.1 points, 6.4 assists and 4.1 rebounds) has helped build up the previously downtrodden Suns to a respectable 20-27 record to date.

It’s eminently plausible to simultaneously like, loathe and love the evolution of the NBA All-Star Game over the years.

For example, I appreciate how the NBA has taken a schoolyard approach to divvying up the teams on All-Star Sunday, via captains Giannis Antetokounmpo and LeBron James, after 10 total starters from the Eastern and Western conferences (five apiece) were selected by the fans.

(The other 14 reserves will be randomly assigned to Team Giannis or Team LeBron in the very-near future, similar to last year’s All-Star event.)

At the same time, the actual game can become a blur in the aftermath, especially one, two or five years down the road, when it involves the near-impossible act of recalling which superstar played for what team.

Unlike previous decades in NBA lore.

Yes, the 1970s, 80s and 90s weren’t always perfect, but at least our All-Stars were clearly defined as “East” or “West” performers, without much switching sides, since NBA free agency wasn’t yet a sweeping concept.

Old-guard rant aside, here’s where the NBA certainly gets right:

There are only 24 precious spots for NBA All-Stars every year, essentially guaranteeing a system of ‘snub’ accusations from the media and fans. Consequently, it creates a wonderful system of keeping the NBA in the perpetual news cycle for the whole sports weekend in late January/early February … right up until kickoff time for Super Bowl 54 in Miami.

Pretty brilliant, huh?

If you haven’t perused the All-Star rosters, here’s the corresponding link of players and stats.

On one hand, yes, it’s peculiar that Suns guard Devin Booker (seasonal averages: 27.1 points, 6.4 assists, 4.1 rebounds … also helped catapult the previously bottom-feeding Suns to a respectable 20-27 record), Wizards guard Bradley Beal (averages: 28.6 points, 6.3 assists, 4.4 rebounds, 45-percent shooting), Timberwolves center Karl-Anthony Towns (averages: 26.9 points, 10.7 rebounds, 4.2 assists, 1.2 blocks) or Spurs playmaker DeMar DeRozan (averages: 23 points, 5.7 rebounds, 5.2 assists) didn’t receive All-Star invites.

But then again, who deserves to get the boot in their stead?

****Brandon Ingram (averages: 25 points, 6.3 rebounds, 4.3 assists) has already collected six elite double-doubles this season, while racking up 34-plus points six times.

And for his 49-point breakout on Jan. 16, Ingram shot 60 percent from the field (15 of 25) and went above-board with rebounds (eight) and assists (six).

****Bam Adebayo (averages: 16 points, 10.4 rebounds, 4.7 assists) and Jimmy Butler (averages: 20.2 points, 6.9 rebounds, 6.4 assists) have played major roles in vaulting the Heat (32-15 overall) to surprising heights in the East standings.

****The same holds true for Chris Paul’s impact with the Thunder.

You remember Oklahoma City, right?

The same franchise which unloaded Paul George and Russell Westbrook to the Clippers and Rockets last summer, respectively, and stood as a decent bet for the NBA’s worst record during the preseason … currently sits in 7th place in the West standings.

And Paul (averages: 17.1 points, 6.5 assists, 5.0 rebounds) certainly deserves major props for fueling Oklahoma City’s stubborn revival.

****Bucks sharpshooter Khris Middleton holds mere averages of 20.2 points, six rebounds and four assists to date; but he’s also the second-most-valued-asset for a Milwaukee juggernaut (41-6 overall) that’s on pace for 72 wins — otherwise known as potentially the second-highest victory tally in NBA regular-season history.

****Yes, Celtics forward Jayson Tatum might not have the overall numbers of Towns, Booker, DeRozan or Beal, but he’s also shooting at a 50-percent clip in his last 10 games; and during this prolific run, KAT’s essentially an every-other-night threat for double-double glory.

In other words, sure, the NBA could expand the All-Star rosters, as a means of watering down the ‘snub’ talk.

Trust me, though, the league privately loves its current system of star players occasionally getting denied entry into the main green room for All-Star Weekend.

It’s a healthy way of favoring Demand Over Supply … while ensuring that suiting up for All-Star Weekend will always be prized by the selected players.

Especially with the cushy scheduling break immediately after the game.

All told, the NBA’s method certainly beats Major League Baseball’s compromised system of 33 All-Stars on both sides, with at least one player from each club garnering representation (regardless of record).

And what about the Pro Bowl, a tent-pole event with my beloved NFL?

The Orlando-based game was played just five days ago … and I can’t recall a single big play from the broadcast.

In fact, the only standout memory involves the NFL’s impromptu tribute to Kobe Bryant, as the sports world gripped with that major tragedy in relatively short order.

About The Managing Editor

Jay Clemons remains the only sports writer on the planet to capture Cynposis Media’s national award for Sports Blog Of The Year (beating out,,, The Players’ Tribune in 2015), along with the Fantasy Sports Writers Association’s pre-eminent award for Best Writer (2008). Through the years, Mr. Clemons has been a key figure with numerous blue-chip sports/media brands, namely the Detroit Lions, Sports Illustrated, FOX Sports, Bleacher Report and the NBC/Universal family. With Sports Illustrated (2006-11), Clemons served a triple role with‘s heralded football coverage—editing Peter King’s famed ‘Monday Morning Quarterback’ column, penning award-winning pieces for NFL and then writing/narrating scripted videos within the NFL and baseball realms. In 2013, Clemons’ first year with the company, FOX Sports South enjoyed a monumental increase of approximately 34 million Web hits in a 12-month cycle—merely posting 11 million hits the previous year. 

Then, over a two-month span in 2014, FOX Sports South amassed 19.5 million Web hits—a 60-day record for any FOX affiliate. And in 2015, Clemons claimed the aforementioned Cynopsis Media award on FOX Sports’ behalf, the company’s only national writing award during that period. Clemons, a graduate of Michigan State University  and Wayne State University, has been an on-camera Web-TV host for Sports Illustrated, Bleacher Report and FOX Sports. In 2015, he also became the first-ever sports journalism professor at Kennesaw State University in suburban Atlanta.

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