NFL: Atlanta Falcons might have struck short-term gold with the addition of Todd Gurley

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New Falcons acquisition Todd Gurley holds supreme averages of 1,663 total yards and 18 touchdowns from the previous three seasons.

In the cramped quarters of the Falcons’ media room on April 30, 2015, otherwise known as Day 1 of that year’s NFL draft, a FOX Sports colleague of mine was openly chagrined by Atlanta’s choice with the No. 8 overall pick: Clemson linebacker/rush end Vic Beasley.

“Oh, I wonder if the Falcons will regret not taking (Todd) Gurley,” whispered Knox Bardeen to yours truly, while setting up the video equipment for Atlanta’s post-pick press conference (led by general manager Thomas Dimitroff).

It was a great question at the time from Bardeen, given Gurley’s close ties to the South (North Carolina native) and University of Georgia (3,900 total yards, 42 TDs in only 30 collegiate outings).

It was also an awkward question to pose, since the Falcons were apparently willing to hitch their rushing-game wagon to Devonta Freeman, a second-year tailback from Florida State who tallied only 473 total yards and two touchdowns in his rookie campaign (2014).

In hindsight, let’s give the Falcons full credit on the three-way gamble of bypassing Gurley on draft night, purging aging tailback Steven Jackson from the roster (more on him later) and committing to Freeman as the full-time back.

For the 2015-17 seasons, Freeman performed at an elite-level threshold, posting annual averages of 1,452 total yards and 12 touchdowns, while missing only four games during this stretch and playing on an eminently affordable, entry-level contract.

Fast forward to the present: The Falcons might have benefited from another gamble involving Freeman and Gurley.

Roughly 36 hours after the Atlanta brass released Freeman after two injury-plagued seasons, the franchise lucked out by executing a one-year, $5 million contract with Gurley, who had been unceremoniously dropped from the Rams roster on Thursday — just minutes before the tailback was poised to collect a roster bonus of approximately $10.5 million.

In the aftermath, it’s fair to wonder here:

**Did the Falcons know about Gurley’s impending release, prior to Thursday afternoon?

**Was Freeman dropped from the Atlanta roster, based on the educated hunch involving Gurley as a free agent?

**Were the Rams actively shopping Gurley in trade talks this week, perhaps even lobbing a phone call to the Falcons?

Regardless of the above answers, the Falcons might have struck gold with Gurley — assuming the club has a plan for limiting the back’s annual workload to less than 250 total touches.

(Gurley was diagnosed with a degenerative knee condition sometime during the 2018 season; but that’s a vague determination to make, since it might only be related to the former UGA star’s mobility, long after his playing days have concluded.)

On the plus side …

a) Gurley owns supreme averages of 1,663 total yards and 18 touchdowns from the previous three seasons with the Rams.

b) Gurley notched 14 touchdowns and 1,064 total yards last year … on only 254 total touches.

c) The Falcons tied for 24th in offensive rushing touchdowns last season, and desperately need someone of Gurley’s finishing skills around the goal line.

(All 12 of Gurley’s rushing TDs occurred from inside the opponents’ 20-yard line.)

d) Gurley, who won’t turn 26 until early August, posted a solid catch-to-target rate of 63 percent last season.

On the down side …

Last year, Gurley incurred a precipitous drop in yards per carry, averaging just 3.9 yards per rush, compared to the 4.9 YPC average in 2018.

However, even this Debby Downer stat comes with a silver lining:

In 2019, a turbulent time when the Rams’ offensive line was continually ravaged by injuries and positional switches, Gurley experienced tangible upticks in one regard, averaging 64 total yards per game and seven touchdowns for the season’s first half (eight outings) … and averaging 79 total yards per game and seven TDs in the second half (seven outings).

DEBUNKING THE STEVEN JACKSON COMPARISON

Within minutes of the Gurley signing hitting Twitter on Friday morning, Steven Jackson’s name started trending nationally, even though the 2004 first-round pick (career numbers: 15,121 total yards, 78 TDs) has been retired from the NFL for five years.

Why the sudden attention on social media?

A number of football pundits and Twitter smart-alecks likened Gurley’s Georgia homecoming to a publicity stunt, claiming the back would have nothing left for his stint with the Falcons.

It’s a clever comparison … but not necessarily rooted in factual information. Crucial details such as:

**Jackson signed with the Falcons for his age-30 season; and prior to that, the Oregon State product had logged 2,396 NFL carries with the Rams.

By contrast, Gurley won’t turn 26 until early August; and he has logged only 1,265 carries at the pro level.

**From 2007-12, the six seasons before joining the Falcons, Jackson averaged only 5.7 touchdowns per year, while never exceeding eight scores during this stretch.

Even with his knee issue, Gurley has averaged 18 touchdowns over the previous three years.

But hey, why let facts get in the way of a good narrative?

Bottom line: The Falcons need someone who can find the end zone with regularity. They’re not necessarily looking for the old Gurley, in terms of being a shoo-in for 1,800 total yards.

And if the club should require extra running-back help from this year’s draft, the Falcons can always tap into the UGA pipeline of pro-ready tailbacks … namely D’Andre Swift.

After all, Swift already possesses a number of Gurley-like tendencies.

About The Managing Editor

Jay Clemons remains the only sports writer on the planet to capture Cynposis Media’s national award for Sports Blog Of The Year (beating out NBA.com, MLB.com, PGATour.com, The Players’ Tribune in 2015), along with the Fantasy Sports Writers Association’s pre-eminent award for Best Writer (2008). Through the years, Mr. Clemons has been a key figure with numerous blue-chip sports/media brands, namely the Detroit Lions, Sports Illustrated, FOX Sports, Bleacher Report and the NBC/Universal family. With Sports Illustrated (2006-11), Clemons served a triple role with SI.com‘s heralded football coverage—editing Peter King’s famed ‘Monday Morning Quarterback’ column, penning award-winning pieces for NFL and then writing/narrating scripted videos within the NFL and baseball realms. In 2013, Clemons’ first year with the company, FOX Sports South enjoyed a monumental increase of approximately 34 million Web hits in a 12-month cycle—merely posting 11 million hits the previous year. 

Then, over a two-month span in 2014, FOX Sports South amassed 19.5 million Web hits—a 60-day record for any FOX affiliate. And in 2015, Clemons claimed the aforementioned Cynopsis Media award on FOX Sports’ behalf, the company’s only national writing award during that period. Clemons, a graduate of Michigan State University  and Wayne State University, has been an on-camera Web-TV host for Sports Illustrated, Bleacher Report and FOX Sports. In 2015, he also became the first-ever sports journalism professor at Kennesaw State University in suburban Atlanta.

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